If you are looking to gain a competitive edge in your industry, SEMrush is an incredibly powerful tool for conducting competitor analysis.
This article will explain the way to analyze competitors through step-by-step guide using SEMrush.
Step 1: Identify Your Competitors
The first step in conducting competitor analysis with SEMrush is to identify your main competitors. You can start by conducting a Google search for your target keywords and analyzing the top-ranking websites. You can also use SEMrush’s Domain Overview tool to identify your competitors based on domain authority, organic search traffic, and other factors.
Let’s log in to your SEMrush account and start using the Domain Overview tool then enter your own domain name in the search bar.
Then, navigate your mouse on “Domain Overview” in the left-hand menu. Scroll down to the “Main Organic Competitors” section on the Domain Overview page, it will show you a list of your top organic competitors.
Step 2: Analyze Your Competitors’ Keyword Strategies
Once you have identified your main competitors, the next step is to analyze their keyword strategies. SEMrush allows you to see the exact keywords that your competitors are ranking for, as well as their search volume, keyword difficulty, and other important metrics.
Go to the SEMrush dashboard and navigate your mouse and click on the “Keyword Analytics” dropdown menu and start the keyword analysis. From there, select “Organic Research” and enter your competitor’s domain name.
You will then be taken to a page that shows all of the organic keywords that your competitor is ranking for. You can sort this list by search volume, keyword difficulty, and other factors to identify the most important keywords in your industry.
In addition to organic keyword research, you can also use SEMrush’s Advertising Research tool to analyze your competitors’ PPC campaigns and identify the keywords they are bidding on.
Step 3: Analyze Your Competitors’ Backlink Profiles
Backlinks are an important factor in search engine rankings, and analyzing your competitors’ backlink profiles can help you identify potential link building opportunities for your own website. SEMrush provides a variety of tools for analyzing backlinks, including the Backlink Analytics and Backlink Audit tools.
To get started with backlink analysis, go to the SEMrush dashboard and click on the “Backlink Analytics” dropdown menu. From there, select “Backlink Profile” and enter your competitor’s domain name.
You will then be taken to a page that shows all of the backlinks pointing to your competitor’s website. You can sort this list by domain authority, referring domains, and other factors to identify the most authoritative websites linking to your competitor.
In addition to backlink analysis, you can also use SEMrush’s Link Building tool to identify potential link building opportunities and track your progress in building backlinks.
Step 4: Analyze Your Competitors’ Content Marketing Strategies
SEMrush provides a variety of tools for analyzing your competitors’ content marketing strategies, including the Content Analyzer and Topic Research tools.
To get started with content marketing analysis, go to the SEMrush dashboard and click on the “Content Marketing” dropdown menu. From there, select “Content Analyzer” and enter your competitor’s domain name.
It will show all of the content on your competitor’s website, including the number of shares, backlinks, and estimated traffic. You can use this information to identify the most popular content on your competitor’s website and identify potential content marketing opportunities for your own website.
In addition to content analysis, you can also use SEMrush’s Brand Monitoring tool to track mentions of your competitors’ brand names and products across the web.
Step 5: Analyze Your Competitors’ Social Media Strategies
SEMrush provides a variety of tools for analyzing your competitors’ social media strategies, including the Social Media Tracker and Social Media Poster tools.
Go to your SEMrush dashboard and click on the “Social Media” dropdown menu and then get started with social media analysis. From there, select “Social Media Tracker” and enter your competitor’s social media handles.
It will show all of your competitor’s social media activity, including the number of followers, engagement rate, and top-performing posts. You can use this information to identify the social media channels that are most effective for your competitors and identify potential social media opportunities for your own brand.
In addition to social media analysis, you can also use SEMrush’s Social Media Poster tool to schedule and publish social media posts across multiple channels.
To stay ahead of your competitors, you need the competitor analysis, it is an essential part of any successful SEO strategy, and SEMrush provides a variety of tools to help you analyze your competitors’ keyword strategies, backlink profiles, content marketing strategies, and social media activity. Follow this step-by-step guide outlined above, you can gain valuable insights into your competitors’ online presence and identify opportunities for improving your own website’s search engine rankings and online visibility.