Business listing in local search engine optimization (SEO) refers to optimizing a business’s online presence for local searches. While traditional SEO focuses on ranking websites higher in search engines, local SEO considers factors such as location, distance, and demographics.
Local SEO is a great way to target potential customers who live near your business. If you want to know how to get started with local SEO, keep reading!
Why You Need To Optimize Your Website For Local Searches
The majority of people use their mobile devices to find businesses they need. According to Google, over 90% of smartphone users conduct local searches before making purchases. That means if you don’t optimize your website for local searches, you’re missing out on a lot of potential traffic.
There are many reasons why you should optimize your site for local searches. First, you’ll increase the chances of being seen by potential customers searching for your products or services. Second, you’ll improve your rankings in local search results. Third, you’ll gain visibility in maps and directions apps. And finally, you’ll build trust with your community.
How To Get Started With Local Search Engine Optimization
To start optimizing your site for local searches, first, make sure your address and phone number are correct. Then, add your physical address to your Google My Business page. Next, create a Google Plus Page for your business. Finally, link your Google+ Page to your website.
Once these steps have been completed, you can begin optimizing your site for local search. Here’s what you need to do:
Add your city name and state to your title tag. Add your city name and state in your meta description. Include your city name in your URL. Add your city name to your H1 and H2 tags. Add your city name in your image alt text. Add your city name throughout your content. Use keywords related to your business in your content. Create a Google Map for your business. Link your Google+ Page to each of your social profiles.
You can learn more about local SEO here.